ATELIÊ amora pitanga
DONE FOR:
Atelier Amora Pitanga
Atelier Amora Pitanga
MY ROLE:
Branding & Art Direction
Branding & Art Direction
A couple of years ago, I had the pleasure of working on their first branding guide for Amora Pitanga, which was a challenging yet rewarding experience. The task, this time around, was to give the brand a new look that was both fresh and clean, while still capturing the colorful and fun essence of their handmade decor items.
Ateliê Amora Pitanga, founded by the talented craftswoman Edna Bento, specializes in creating beautiful items using the cartonnage technique. From small suitcases to boxes and bags, every piece is carefully crafted with love and attention to detail.
Working on this project allowed me to flex my design skills and create a visual identity that truly captured the essence of the brand.
