ENTUBADOS
![](https://cdn.myportfolio.com/34dfb05c8e490172bd1aab2c25e3f4d6/b4ba80fe-75d6-4072-b930-5004dd9bbe65_rw_1200.png?h=80f5ab966c13c21b355f4ac60e1c59ed)
DONE FOR:
Sony Channel
Sony Channel
MY ROLE:
Content Strategy & Art Direction
Content Strategy & Art Direction
![](https://cdn.myportfolio.com/34dfb05c8e490172bd1aab2c25e3f4d6/a8de56f7-d499-41e2-b6bc-f82d6db58cf1_rw_1200.png?h=91d58eda61d79bf600564700f21951cb)
In my role as an Art Director, I had the privilege of heading the Social Media campaign strategy for "Entubados," a captivating TV show on Sony Channel Brazil. I was in charge of planning the social media campaign and making sure that the art style and look stayed consistent in all the visuals used during the show.
I teamed up closely with talented artists @bi.aguiart and @mortariraphael, who skillfully turned the characters into vivid illustrations. By blending their creativity with my planning, we created eye-catching pictures that told a great story.
The "Entubados" project stands as a testament to my ability to craft comprehensive creative strategies that resonate across various platforms and mediums. It's a showcase of how art direction can shape and elevate the essence of a TV show, bringing its characters and narrative to vibrant life in the dynamic realm of social media.
![](https://cdn.myportfolio.com/34dfb05c8e490172bd1aab2c25e3f4d6/5eda86ec-05d6-4bfe-8f10-601c4d1b96d2_rw_1920.png?h=bb9bb1230e60d2e806aba6f781b23b33)
![](https://cdn.myportfolio.com/34dfb05c8e490172bd1aab2c25e3f4d6/c3d563bf-0d4e-45bf-883a-c63d5554adef_rw_1920.png?h=6f270921064c13c39397c189ca8eeece)
![](https://cdn.myportfolio.com/34dfb05c8e490172bd1aab2c25e3f4d6/8a9eed07-f0f8-43b0-a709-24ec06226066_rw_1200.png?h=a3b78fa67f2df8eb8e40651d31452c18)
![](https://cdn.myportfolio.com/34dfb05c8e490172bd1aab2c25e3f4d6/2cffba2a-cb71-4924-9263-ca20006e8a60_rw_1200.png?h=9b56bc3069f2b887e859a5bd7d940638)
![](https://cdn.myportfolio.com/34dfb05c8e490172bd1aab2c25e3f4d6/f44b2bda-94ac-42b8-91a1-ca5a03ce99e3_rw_1200.png?h=73f265e231c00b76102a864b69343379)
![](https://cdn.myportfolio.com/34dfb05c8e490172bd1aab2c25e3f4d6/fe80120e-69e4-4c77-877b-3351ce5a3a58_rw_1920.png?h=c66bf849b8168315acb5c10458c5958e)
![](https://cdn.myportfolio.com/34dfb05c8e490172bd1aab2c25e3f4d6/dd5b1e22-0033-40bf-9f55-de0d91b3fe48_rw_1920.png?h=68159613f52b0042f81f9f8d3bd92399)
![](https://cdn.myportfolio.com/34dfb05c8e490172bd1aab2c25e3f4d6/a22c30a0-3b74-49ad-a5fe-b6ccb7cae6b5_rw_1920.gif?h=a40c6e3c668b732c09787f7bca1a1511)
![](https://cdn.myportfolio.com/34dfb05c8e490172bd1aab2c25e3f4d6/d6c57794-05ed-49fa-b803-2a14ba0932f5_rw_1200.png?h=074885b92a30775f36fbd6a59222c425)
![](https://cdn.myportfolio.com/34dfb05c8e490172bd1aab2c25e3f4d6/bb1b03b7-a476-4cf5-b6c5-ac9c8f71ed42_rw_1200.png?h=f4d8ea0fc2e2c84a1db8b309a0e8b90b)
![](https://cdn.myportfolio.com/34dfb05c8e490172bd1aab2c25e3f4d6/4dda6755-24d2-4c58-9887-67fc5fbc50bc_rw_1200.png?h=b9d260d96d63d3eaeb584a3c9d509d47)
![](https://cdn.myportfolio.com/34dfb05c8e490172bd1aab2c25e3f4d6/1dc251fe-d5cb-47fc-81f0-7655ba5f72df_rw_1200.png?h=cbaf9d8f625486deda2dd2422837f330)
![](https://cdn.myportfolio.com/34dfb05c8e490172bd1aab2c25e3f4d6/1b87c335-db8d-4cf4-9aae-6abbaca29bbc_rw_1200.png?h=5b8051edb2acee9da95254f7102835c9)
![](https://cdn.myportfolio.com/34dfb05c8e490172bd1aab2c25e3f4d6/0179a560-e524-4cde-8e9e-fed72fde9f3b_rw_1200.png?h=ab9e289df95a12bc229f3989099b050a)
![](https://cdn.myportfolio.com/34dfb05c8e490172bd1aab2c25e3f4d6/c8b99978-10be-40e4-bdce-964cfb4b053b_rw_1200.png?h=0cfc2f791e33fffc3446f60c99c76bc2)
![](https://cdn.myportfolio.com/34dfb05c8e490172bd1aab2c25e3f4d6/68168f5f-6e42-411f-b3ad-226857c29fe2_rw_1200.png?h=2ae4d582eee00891b63396711a944fb5)
![](https://cdn.myportfolio.com/34dfb05c8e490172bd1aab2c25e3f4d6/26ff187e-5fda-4735-810e-2f1320678b55_rw_1920.png?h=d7f170991da5297ebb14e5cb214cd6bd)