the Starter series
DONE FOR:
Twitch + Santander
MY ROLE:
Art Direction, Motion
This project was developed through a partnership between Santander Bank and Twitch, with the primary objective of showcasing Twitch as a safe space for the community of Women Streamers. Women who are already platform partners were invited to conduct live streams, sharing their expertise with both the younger generation and women interested in starting their streaming journey. The overarching aim was to foster inclusivity and support within the space.

CONCEPT
Following Santander's color palette with a touch of Twitch's color, the key visual shows that the best path to Level 2 is through sisterhood. The hands indicate that everyone can contribute in some way to help boost the path of those who are starting, both with tactical and strategic knowledge.
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KEY VISUAL
MOTION TRANSITION
STREAMERS
COUNTDOWN + THANKS

+ MORE
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