Show de banho
DONE FOR:
O'Boticário
O'Boticário
MY ROLE:
Head of Art & Content Strategy
Head of Art & Content Strategy
To introduce the new line Cuide-se Bem Show de Banho, we invited users to rediscover the bliss of those moments in a refreshingly carefree bath. Because even in the realm of adulthood, every experience should be brighten up with a touch of delight.
One of our challenges was to present the bath, as new occasion to use Cuide-se Bem line, innovating and strengthening the category, showing the textures and performance of the products with a lot of creativity.
One of our challenges was to present the bath, as new occasion to use Cuide-se Bem line, innovating and strengthening the category, showing the textures and performance of the products with a lot of creativity.
SOCIAL PLATFORMS
Instagram, Twitter, Facebook App, Spotify
INSIGHT
Our insight was that bathing is part of a cycle of pleasure and relaxation. It's about enjoying yourself and allowing your more relaxed side to emerge. It's not only about being your authentic self but also about showcasing facets such as being a singer, presenter, interviewer, dancer, and more. This is your moment to put on a show casting aside any type judgments.
Our insight was that bathing is part of a cycle of pleasure and relaxation. It's about enjoying yourself and allowing your more relaxed side to emerge. It's not only about being your authentic self but also about showcasing facets such as being a singer, presenter, interviewer, dancer, and more. This is your moment to put on a show casting aside any type judgments.
SETTING THE MOOD FOR THE SHOWER
For youth, self-care extends beyond baths and candles; it's anything inducing positivity, like curated playlists. Backed by Harvard Health, music therapy significantly enhances mood, eases anxiety, boosts motivation, and self-expression. YPulse finds Gen Z and Millennials rely on music for self-care, aligning with its mental health benefits.
MAPPING THE PERSONAS
