The idea behind revamping the company's name and logo was to create something that is easily legible yet dynamic. It was inspired by the phrase 'Move it' which conveys the notion of physical activity. This movement is a primary goal for people seeking a gym, wanting to break away from a sedentary lifestyle and start moving their bodies towards a healthier life.
The logo's typography features strong and straight lines, implying strength and focus. It is italicized to suggest movement, while the intersections represent the integration of various activities that students can engage in at the gym. The color scheme was chosen based on their meanings, with orange representing power, positivity, vitality, and success, and grey connoting commitment and professionalism.

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